Hi, I’m Nina – Newsletter Specialist & Content Strategist
I help writers, creators, and brands build sustainable audiences through strategic newsletters.
I specialize in Substack and Beehiiv. I've built newsletters from 0 to 1,000+ subscribers, managed content strategy for healthcare professionals, B2B businesses, and creative organizations, and I run my own Substack (Write Despite, 1,000+ subscribers).
I don't just set up newsletters. I build systems. I help you figure out your strategy, create content that resonates, grow organically through Substack's discovery tools, and turn writing into sustainable income.
I also offer coaching for people transitioning to freelancing or starting their own businesses—if you're thinking about making that leap and want real, honest guidance, let's talk.
What I Do (and How I Do It)
I specialize in newsletter strategy, setup, and growth. I help you build a Substack or Beehiiv publication from scratch, manage the day-to-day (writing, editing, publishing, growth), and figure out how to turn your newsletter into real income.
My approach is straightforward: I listen to what you're actually trying to do, I respect your voice, and I help you build a system that works. No fluff, no formulas, no endless revisions. Just clear, strategic work that moves the needle.
I also help people transition to freelancing and starting their own businesses: if you're thinking about making that leap and want honest guidance from someone who's done it, that's something I do too.
I work with:
Writers and creators who want to build an audience and turn it into income
Brands and organizations looking to launch a newsletter as an editorial platform
People thinking about going freelance or starting their own business who need real, brutally honest advice
I spent 10 years in journalism, where I learned to write fast, think critically, and cut through the noise. Then I moved into PR and communications, working with cultural institutions, startups, and purpose-driven companies.
Some highlights:
Managed all communications for Fortress of Culture Šibenik, a leading cultural institution in Croatia – handling everything from sold-out concert campaigns to press coverage
Built The Art of Anesthesia from zero to 1000+ subscribers in under 6 month with 40%+ open rates (and counting)
Work ongoing with Vegan Mainstream, where I handle content strategy, PR, email campaigns, course editing, and pretty much anything that involves words
Run my own Substack, Write Despite, which has grown to 1,000+ subscribers through sheer stubbornness and a refusal to follow growth-guru advice
I have a Master's degree in Journalism & PR, 15 years of experience across newsrooms and brand strategy, and a portfolio that proves I know how to turn ideas into content people actually want to read.
A Bit About My Background
Why Work With Me?
Because I make things easy.
You don't have to explain yourself ten times. You don't have to micromanage. You don't have to worry if it's getting done – it is.
I take what's in your head (or half-written in a Google Doc) and turn it into something polished, strategic, and ready to go. I meet deadlines. I work independently. I don't create unnecessary drama.
If you want someone who gets it, does the work, and doesn't waste your time, let's talk!
