Vegan Mainstream

The Client

Vegan Mainstream is a US-based digital marketing company that supports vegan entrepreneurs through education, online resources, and community building. They needed a versatile content professional who could handle everything from strategic campaigns to day-to-day content management.

My Role

What started as a small email outreach project quickly expanded into a comprehensive content and PR partnership. I now work as their Content Manager, covering the full scope of strategic communication across all channels.

Strategic Campaign Development

• Develop and execute PR and marketing strategies aligned with brand goals

• Plan and manage multi-phase promotional campaigns

• Create conversion-focused messaging based on audience insights

• Coordinate across email, social media, blog, and community platforms

Email Marketing

• Develop and manage email workflows and campaign scheduling

• Write compelling email sequences that nurture and convert

• Optimize segmentation strategies for targeted outreach

Content Creation & Editing

• Write and edit blog posts and web content

• Edit and shape online course materials for clarity and engagement

• Write podcast descriptions and show notes

• Create social media content across Instagram, LinkedIn, and YouTube

• Ensure consistent tone, voice, and messaging across all platforms
  
  

Community Management

• Lead ongoing community relaunch campaign to increase engagement

• Refresh and optimize community structure and content

• Repurpose content across platforms to maximize reach

• Create dedicated community content to strengthen member connections

Featured Project: Multi-Phase Course Promotion Campaign

I developed and executed a five-week digital marketing campaign to drive enrollment for Vegan Mainstream's online business courses, aligned with seasonal buying behavior.

Campaign Strategy:

• Built a full-funnel approach with teaser announcements, limited-time sales, early-access offers, educational content, and countdown sequences

• Coordinated messaging across email, Instagram, LinkedIn, YouTube, and blog

• Developed a phased rollout: early teaser, flash sale, subscriber early-access, peak seasonal sale, and bundle week

• Created clear pathways from social discovery to email subscription to course purchase

My Execution:

• Planned the promotional timeline and defined offers

• Developed all messaging based on audience pain points

• Wrote complete email sequences for each campaign phase

• Created social content for Instagram, LinkedIn, and YouTube

• Coordinated blog content to align with campaign themes

• Integrated ethical urgency tactics (countdowns, subscriber benefits)

Results:

• Higher email open and click-through rates during the campaign period

• Noticeable lift in course inquiries and traffic

• Improved brand visibility and stronger content-to-conversion alignment

• Positive client feedback and expanded ongoing collaboration

What the Client Says

"It has been amazing working with Nina. While we started with a small project, I quickly recognized the many skills she brought to the team. We expanded her role to help with all our writing and content, and she has exceeded expectations.

Nina is exceptional at taking a concept and turning it into a finished product. She is easy to work with, quick to get up to speed, and works diligently on every task. She is highly organized and collaborates well with other team members. I'm so grateful to have her on our team and look forward to continuing to work with her."

— Stephanie Redcross West
Founder, Vegan Mainstream